AdRoast docs

Every roast returns an overall score from 0 to 100, derived from weighted pillar grades. Scores below ~60 usually mean the creative needs work before scaling spend; 75+ is strong; 90+ is excellent. Verdicts on video roasts map to the same ranges.

Image ad pillars (10)

Hook Strength

Does the first impression stop the scroll and create curiosity?

Offer Clarity

Is the deal, price, or value proposition obvious within seconds?

Social Proof

Reviews, ratings, testimonials, or trust signals present and credible?

Visual Strength

Composition, product visibility, contrast, and production quality.

Copy & Wording

Headline and body text — clarity, urgency, and readability.

Scroll-Stop Power

Thumb-stop factor: color, motion cues, faces, and pattern interrupt.

Audience Fit

Does the creative speak to the stated target audience?

Creative Psychology

Emotional triggers, desire, and persuasion mechanics.

Meta Ad Policy

Risk of rejection — exaggerated claims, restricted content, landing mismatch.

Ad Format Fit

Suitability for the chosen placement (feed vs Stories/Reels).

Video ad pillars (9)

Hook strength

First 1–3 seconds — does the opening earn the next second?

Product clarity

Can a viewer tell what is being sold and why it matters?

Offer clarity

Price, discount, or CTA communicated clearly and early enough.

Pacing

Cuts, rhythm, and length — no dead air or rushed payoff.

Visual quality

Resolution, lighting, stability, and on-screen product shots.

Text readability

On-screen captions and supers legible on mobile.

Audio & voice

Voiceover, music, and sound design support the message.

Trust & conversion

Proof, credibility, and a clear path to act.

Platform fit

Native feel for Reels, Stories, or feed placements.