AdRoast docs

Open Roast an Ad from the sidebar, upload your creative (image or screenshot), and add context about the product, audience, offer, objective, and placement. AdRoast returns an overall score, ten pillar grades, what's working, what to fix first, and policy notes you can share with your team.

What to fill in

• Product name — what you're selling.
• Target audience — who should stop scrolling.
• Offer — price, discount, or hook (e.g. "50% off today").
• Campaign objective — purchases, leads, traffic, or awareness.
• Placement — Facebook feed, Instagram feed, Stories/Reels, or unknown.
• Optional: link to a Project to keep score history for a brand.

Tips for better roasts

• Use the highest-resolution file you have so text and faces are readable.
• Fill in product and audience fields — they steer the feedback.
• In simple mode, expand pillar cards to see what was checked and why it matters.
• Use thumbs up/down on results to help improve future roasts.