Score the ad before you buy the traffic
Four free checks. None of them replace live spend. They keep a weak ad out of the learning phase.
Meta ad sizes
Facebook and Instagram specs from Meta’s Ads Guide: feed 4:5, Stories and Reels 9:16, plus Marketplace, carousel, and the right column.
Open Meta ad sizesMeta creative scorecard
Rate a Facebook or Instagram ad on hook, visual, offer, proof, and CTA. Copy a shareable summary when you are done.
Open Meta creative scorecardTikTok ad hook checker
Score the first three seconds: pattern interrupt, on-screen text, product in frame, and audio.
Open TikTok ad hook checkerUGC ad scorecard
Rate native-feel, face, product demo, and caption so a polished ad does not pass as UGC.
Open UGC ad scorecardRoast my ad
Upload a still. Four checks and the score math, then three variants. No account for that first pass.
Open Roast my ad
Open methodology for the Meta scorecard: rubric, weights, and citation.