Roast this ad
for skincare
Four checks, then three variants. The score is the formula — not a mystery number.
Does it stop the scroll?
Is the offer clear in 3 seconds?
Would a stranger know what you sell?
Is it generic?
Works with most products
Same product. Stronger hook, clearer offer, less generic.
How we score
Four checks from the same roast as Creative Lab. Hook, offer, and scroll-stop weigh most. A weak pillar pulls the total down. We never give 100.
Does it stop the scroll?
Hook and scroll-stop. If either is weak, the thumb does not pause.
Is the offer clear in 3 seconds?
Offer clarity. If the benefit is not readable in one glance, it fails.
Would a stranger know what you sell?
Offer, visual, and copy. A stranger should name the product without the caption.
Is it generic?
Hook, psychology, and scroll-stop. High scores mean it is not another template ad.
Overall is a weighted average, then 20% toward the weakest pillar. Below 50, subtract 0.4 per point. Cap 98.
Questions
Then generate 3 variants
The roast is the filter. Next, three new concepts from the same product — aimed at the checks that failed.
- Four checks, not a mystery number
- Same roast as Creative Lab
- Three variants after the verdict
- Scoring + video from $29/mo
Free · no ad account · or generate ads