What does roast my ad mean?

It means a straight read on the creative before you buy traffic: does it stop the scroll, is the offer clear in three seconds, would a stranger know what you sell, and does it look generic. AdRoast scores those from the same pillars used in the product, then you can generate three variants.

How do you score an ad?

Ten weighted pillars. Hook, offer, and scroll-stop count most. The overall is a weighted average, then 20% is blended toward the weakest pillar. Any pillar under 50 subtracts 0.4 points per point under. The cap is 98. You see those numbers on the roast — not a hidden model score.

Yes. Upload an image ad and get the four checks plus the score math. Free accounts have a roast limit. Generating three variants uses the complimentary preview, or credits if you already have an account.

What happens after the four checks?

Generate three variants from the same creative. Guests get a free preview batch. Signed-in accounts keep the roast attached so the new concepts target the weak pillars.

Why not wait for ROAS to tell you?

A ROAS drop is usually tracking or the auction, not the ad. This page scores the creative only. Fix hook, offer, product clarity, and generic frames before you spend. Debug pixels and bids in Ads Manager.

3,946+ businesses already use adroast.ai

Roast this ad
for skincare

Four checks, then three variants. The score is the formula — not a mystery number.

Does it stop the scroll?
Is the offer clear in 3 seconds?
Would a stranger know what you sell?
Is it generic?

Works with any product or service.

Same product. Stronger hook, clearer offer, less generic.

Glass skin in 7 days

Beauty macro

Smell expensive

Editorial

Drop just landed

Street UGC

Your living room, upgraded

Home UGC

Clean energy. No crash.

Product hero

Fit check ✓

Flash UGC

Work from anywhere

Lifestyle ad

Hand-poured. Small batch.

Studio glow

How we score

Four checks from the same roast as Creative Lab. Hook, offer, and scroll-stop weigh most. A weak pillar pulls the total down. We never give 100.

Does it stop the scroll?
Hook and scroll-stop. If either is weak, the thumb does not pause.
Is the offer clear in 3 seconds?
Offer clarity. If the benefit is not readable in one glance, it fails.
Would a stranger know what you sell?
Offer, visual, and copy. A stranger should name the product without the caption.
Is it generic?
Hook, psychology, and scroll-stop. High scores mean it is not another template ad.

Overall is a weighted average, then 20% toward the weakest pillar. Below 50, subtract 0.4 per point. Cap 98.

Questions

Then generate 3 variants

The roast is the filter. Next, three new concepts from the same product — aimed at the checks that failed.

Four checks, not a mystery number
Same roast as Creative Lab
Three variants after the verdict
Scoring + video from $29/mo

Free · no ad account · or generate ads

Roast this adfor skincareGlass skin in 7 days