AdRoast
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Analyzer

Ad creative score checker: launch, fix, or kill

A score is only useful if you know what to do with it. This page is the threshold door — what “good” means, how AdRoast blends pillars, and which tool to open next.

Check a score on your ad

Quick answer

Use an ad creative score checker to decide whether a variant deserves budget. AdRoast never awards 100; a weak pillar pulls the total down. Check stills free on Roast my ad, or rate five pillars on the Meta scorecard. This is not a generator and not a long scoring essay.

How to use a score this week

Score the file

Upload a still to the roast, or fill the five-pillar scorecard in a review. Do not average away a Fail on hook.

Read the weak pillar, not the vanity number

72 with a dead offer is still a dead offer. Fix that line or that frame. Then rescore.

Only launch survivors

Even test budgets. The score is a filter, not a ROAS forecast. Confirm with spend.

What the number is (and is not)

Not a Meta quality ranking

Ads Manager quality rankings are delivery diagnostics after spend. This checker is pre-spend. Different job.

Not AdCreative’s locked score

Their performance score sits on Professional. Ours is visible on the free roast. See the AdCreative alternative.

Open methodology

Pillars, weights, and citation text live on the scorecard methodology page and the GitHub rubric so other teams can cite it.

Questions

What is a good ad creative score?+

A score without a failed hook or offer. AdRoast will not give 100. Treat a weak pillar as a to-do, not a vibe. The longer answer is on the “what is a good ad creative score” guide.

How do I check my ad’s creative score for free?+

Roast my ad for an automated four-check score, or the Meta creative scorecard for a manual 1–5 average. Both are free. No ad account for stills.

Why isn’t my score 100?+

We cap the score and blend toward the weakest pillar. Perfect scores train you to ignore problems. The methodology page documents the formula.

Is this the Facebook ad analyzer?+

The analyzer is for “score this file.” This checker is for “what does the number mean / should I launch.” They share the roast; the copy differs on purpose.

Can I cite the scorecard?+

Yes. Use the methodology page and the GitHub scorecard folder (CC-BY-4.0 rubric). Link back to /tools/meta-creative-scorecard.