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Analyzer

Meta ad analyzer for Facebook and Instagram stills

Meta does not need another targeting tweak. It needs a verdict on the creative. Upload the still, read four checks, then generate the next variant only if the roast says the concept can live.

Analyze a Meta ad

Quick answer

A Meta ad analyzer scores existing Facebook and Instagram ads before you spend again. AdRoast’s roast is that analyzer: free for images, transparent formula. Generators live on separate URLs so search intent does not collide with the scoring guides.

Analyze, then generate

Upload the Meta still

4:5 Feed or a 9:16 frame grab. If you only have video, sign in for in-app roast — the public tool is stills.

Read the weakest pillar

Overall blends toward the worst check. A pretty product shot with a late offer still fails. That is the point.

Generate replacements from presets

Do not re-run the same file. Change the hook or the scene. The AI Meta ad generator is the create door.

Intent split (so we do not cannibalize the cluster)

This URL = tool for an existing file

Query: “meta ad analyzer”, “analyze instagram ad”. Action: roast.

Score checker = is the number good

Query: “ad creative score”, “what is a good creative score”. Action: thresholds + scorecard.

Blog cluster = education

Complete guide, playbook, roast-my-ad article. They link here; they are not this page.

Questions

How do I analyze a Meta ad?+

Upload the image to Roast my ad. You get four checks and the formula. No Ads Manager login required for the public stills tool.

Does this work for Instagram ads?+

Yes. Instagram and Facebook stills use the same roast. Placement language differs; failure modes (weak hook, unclear offer) do not.

Is the Meta creative scorecard the same thing?+

No. The scorecard is a manual five-pillar 1–5 checklist. The analyzer/roast scores the file for you. Use both in a creative review if you want.

Can I analyze video ads?+

Public roast is image-only. In-app video roast is a product feature after sign-in. For Reels, start with a frame still or the TikTok hook checker if the issue is the first three seconds.

What score should I launch?+

There is no magic cutoff. Kill a clear fail on hook or offer. See the ad creative score checker and “what is a good ad creative score” for thresholds.