Meta ad sizes for Facebook and Instagram

What size is a Facebook or Instagram feed ad?

Meta’s recommended feed image is 4:5 at 1440 × 1800 pixels, for both Facebook Feed and Instagram Feed. Instagram Feed also accepts wider files, from 4:5 out to 1.91:1, but 4:5 is the ratio it tells you to design. A 1080 × 1350 file is the same 4:5 ratio and clears Facebook Feed’s 600 px minimum width. It is not the resolution the guide lists as recommended.

What size is a Stories or Reels ad?

Stories and Reels, on Facebook and Instagram, recommend 9:16 at 1440 × 2560 pixels. Leave about 14% of the top, 35% of the bottom, and 6% of each side free of text and logos. The exception is Facebook Stories video, where the guide’s safe zone is about 14% (250 px) of the top and 20% (340 px) of the bottom.

Length limits are not the same placement to placement. Instagram Stories video runs from 1 second to 60 minutes, and anything 16 seconds or longer may be split into cards. Instagram Reels video runs up to 15 minutes. Facebook Reels video has no maximum duration on its Ads Guide page. Facebook Feed video allows 1 second to 241 minutes.

Marketplace, carousel, and the right column

These three recommend a square. Facebook Marketplace images are 1:1 at least 1080 × 1080, up to 30 MB. A Facebook Feed carousel is the same square, 2 to 10 cards, with video cards allowed up to 4 GB and 240 minutes. The right column is desktop only, also 1:1 at least 1080 × 1080, and Meta says not to put text on that image because it renders small. Its minimum size on the page is 254 × 133 px.

Notes that did not fit the table

• Facebook Feed, image. Minimum width 600 px. Minimum height for 4:5 is 750 px. Aspect-ratio tolerance 3%. Primary text 50–150 characters. Headline 27.
• Facebook Feed, video. Duration 1 second to 241 minutes. Minimum 120 × 120 px. H.264, stereo AAC at 128 kbps or higher. Primary text 50–150 characters. Headline 27.
• Instagram Feed, image. Supported aspect ratios run from 400 × 500 (4:5) to 191 × 100 (1.91:1). Minimum width 500 px. Tolerance 1%. Primary text 125 characters. Headline 40. Up to 30 hashtags.
• Facebook Marketplace, image. Primary text 125 characters. Headline 40. Description 30.
• Facebook Feed carousel, image or video. 2 to 10 cards. Video 1 second to 240 minutes. Aspect-ratio tolerance 3%. Primary text 80 characters. Headline 20. Description 18. Landing page URL required.
• Facebook right column, image. Desktop only. Minimum rendered size 254 × 133 px. Headline 40 characters. Meta says not to put text on the image because it renders small.
• Facebook Stories, image. Shows for 8 seconds or until the viewer swipes away. Safe zone: about 14% of the top, 35% of the bottom, and 6% on each side free of text and logos. Minimum width 500 px. Tolerance 1%. Primary text 125. Headline 40.
• Facebook Stories, video. 1 second to 3 minutes. Ads of 15 seconds or less play in full. Longer ads split into cards. Safe zone on this video page: about 14% (250 px) of the top and 20% (340 px) of the bottom. Minimum width 250 px.
• Instagram Stories, image. May show for 5 to 16 seconds or until the viewer swipes away. Safe zone: about 14% of the top, 35% of the bottom, and 6% on each side. Minimum width 500 px. Tolerance 1%.
• Instagram Stories, video. 1 second to 60 minutes. Under 16 seconds plays in full. 16 seconds or longer may split into cards. Same 14% / 35% / 6% safe zone as the image. Minimum width 250 px. Primary text 125 characters.
• Instagram Reels, image. Safe zone: about 14% of the top, 35% of the bottom, and 6% on each side, so the profile icon and call to action do not cover the product.
• Instagram Reels, video. Duration 0 seconds to 15 minutes. Minimum width 250 px under 30 seconds, 500 px at 30 seconds or longer. Same 14% / 35% / 6% safe zone. Primary text 44 characters. Sound is optional but strongly recommended.
• Facebook Reels, video. No maximum duration on this page. Safe zone: about 14% of the top, 35% of the bottom, and 6% on each side. Primary text 40 characters. Headline 55. Sound is optional but strongly recommended.